Topic

Strategy

13 pieces on strategy, ordered newest first.

PhilosophyphilosophyMarch 23, 20261 min

The Shift

This is not about doing the same things faster. It's about doing entirely new things. Things that were impossible yesterday. Not just impractical. Impossible.

MindsetStrategyLeadership

PhilosophyphilosophyMarch 12, 20262 min

We've been taught to mirror body language. To find common ground... To ask about the weather... To feign interest in their kids... All before pitching the product. We've been told that if we just build enough \"rapport,\" the sale will naturally follow. It's a lie. Worse, it's manipulation.

SellingStrategyCommunication

PhilosophyphilosophyMarch 9, 20261 min

The Illusion of Intelligence

We are hardwired to see a mind where there is only a mirror. Large language models (LLMs) are trained on our words. They mimic human language with extraordinary precision. Because they sound like us, we assume they think like us. They don't.

AIMindsetStrategy

PhilosophyphilosophyFebruary 19, 20261 min

Amplified

While most people think advertising is a creative process, it's really strategic amplification. It’s taking the signal that is already strong and making it louder.

MarketingStrategyBusiness

PhilosophyphilosophyFebruary 13, 20261 min

Freedom

We are taught to worship the hustle. But what if the goal wasn't to work harder, but to build systems that work for us? This is freedom.

StrategyBusinessPersonal Growth

PhilosophyphilosophyFebruary 11, 20261 min

The Echo

In the pursuit of connection, we often mistake the noise of our own product for the signal of the market. True resonance is found not in what we say, but in what is heard.

MarketingStrategyCommunication

PhilosophyphilosophyFebruary 9, 20261 min