PhilosophyphilosophyApril 18, 20261 min
Influence
Robert Cialdini – Influence: The Psychology of Persuasion
SellingMarketingCommunication
Topic
Marketing
9 pieces on marketing, ordered newest first.
PhilosophyphilosophyMarch 18, 20261 min
Business Ego Check
It’s the part of you that wants to tell your story, your journey, your struggle. It’s the part that craves validation. And it’s killing your business.
MarketingLeadershipBusiness
PhilosophyphilosophyMarch 10, 20261 min
Logos
Your audience craves humanity. They want your story. They want your struggles. They want the truth. We ALL do.
MarketingPersonal GrowthBusiness
PhilosophyphilosophyFebruary 19, 20261 min
Amplified
While most people think advertising is a creative process, it's really strategic amplification. It’s taking the signal that is already strong and making it louder.
MarketingStrategyBusiness
PhilosophyphilosophyFebruary 11, 20261 min
The Echo
In the pursuit of connection, we often mistake the noise of our own product for the signal of the market. True resonance is found not in what we say, but in what is heard.
MarketingStrategyCommunication
PhilosophyphilosophyFebruary 10, 20261 min
Create Your Own Gravity
Stop chasing attention. Become the center of gravity in your market, pulling opportunities and customers to you through energy and certainty.
MarketingMindsetPersonal Growth
PhilosophyphilosophyFebruary 4, 20261 min
Conversion = Intention + Connection
Conversion isn’t an accident. It’s not luck. It’s not a coincidence.
MarketingStrategyCommunication
PhilosophyphilosophyFebruary 3, 20261 min
Branding = Research
Branding isn’t about a lightning strike of creativity. It’s not about hiring a team of artistic visionaries to dream up a clever logo.
StrategyMarketingBusiness
PhilosophyphilosophyMay 8, 20253 min
KNOW, LIKE, & TRUST
The truth behind decades of psychological deception
SellingMarketingStrategy