The Big Change FAQs

Everything is great! This isn't a retreat; it's a focus. For years, I've run multiple brands and agencies, and while I'm proud of the work we did, I've learned that my biggest impact comes when I'm not spread thin. I'm narrowing my scope to pour all my energy into the areas where I can provide the most value. It's about going deeper, not wider.

Two primary ventures:

1.Pest AI: An AI agency and sales system built from the ground up for the pest control industry.

2.Sell More Academy: A "Done-With-You" program and mastermind community where I'm teaching everything I've learned about AI, Branding, Marketing, Sales, and Systems.

My software platform, TactStack, also continues to operate and grow (without me). The software is not going away.

As of December 1, 2025, all managed agency services under these brands are officially closed. I'll either shelve the brands or sell them, but the service model is retired.

YES! The teams are wrapping everything up and you'll have delivery in the coming weeks. Your project lead will be in touch with a specific timeline for your deliverables.

No. However, you'll have the option to work directly with the same advertising and promotional teams who have been backing me up. I'm moving into a referral partner role, and all my trusted contacts will be shared inside Sell More Academy. For immediate needs, please reach out, and I can make an introduction.

No. My 1:1 time is now dedicated to coaching sessions, which are an exclusive benefit for members of Sell More Academy. If you want to spend more time together, that's the place to be.

For now, I'm not taking on any new Fractional CMO roles. There simply aren't enough hours in the day. The closest you can get to that level of guidance is through the 1:1 coaching available exclusively to Academy members.

No. Absolutely not. The TactStack (tactstack.com) software is NOT going away. The platform will continue to operate, be updated, and be supported. We are only discontinuing the managed service component that was offered through my agencies.

We will be contacting you directly in the coming weeks to migrate you to your own instance. We'll handle the technical side to ensure everything moves over smoothly. You won't lose any data or functionality.

There will be a monthly subscription fee for the software, but you will no longer be paying for the managed service layer. We will outline the specific costs and options when we contact you about the migration.

It's the middle ground between "Do-It-Yourself" (where you're all alone) and "Done-For-You" (where you hire an expensive agency).

In the Academy, we give you the playbooks, the templates, the systems, and the strategy. We do live workshops, expert interviews, and campaign breakdowns. You get the guidance and community support to execute it yourself, with someone looking over your shoulder.

I'll be announcing the official pricing closer to the enrollment date of December 1, 2025.

Rest assured, it will be significantly more accessible than hiring an agency or a fractional CMO.

The principles of AI, Branding, Marketing, Sales, and Systems are universal.

The Academy is designed for entrepreneurs and business owners across all industries who want to learn the frameworks for selling more 'stuff'.

Yes, but only for members of Sell More Academy. On-demand 1:1 coaching and strategy sessions are now an exclusive benefit for those inside the community.

Yes. 100%. That's the power of focus. All the systems, AI models, and strategies are tailor-made for the unique challenges of the pest control industry.

If you're in an adjacent industry (like home services), Sell More Academy is the right place for you to learn the underlying principles.