Memos to Myself:Notes for Future Ben

Memos to Myself:

Notes for Future Ben

Musings, Observations, Lessons, and Insights to Look Back On.

Not quite a journal, more than a blog...A canvas for connecting dots and thoughts.

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The Farmer's Market Dilemma

August 14, 20232 min read

Dear Reader,

Today, I embarked on my usual Sunday routine — a trip to the local farmer's market.

It's become a ritual, a chance to support small businesses, indulge in fresh produce, and revel in the community spirit. We find one nearly everywhere we go.

But today was different, and it made me question the future of this routine.

As we strolled through the market, grabbing essentials for the week ahead, I couldn't help but notice that my bill was adding up faster than I expected. In less than 15 minutes, I had spent nearly double the amount I had budgeted, and yet my basket felt strangely lighter than usual. It prompted me to take a detour to a nearby chain store, curious to compare prices and understand the value I was getting...

What I found was both surprising and eye-opening.

The chain store, NOT known for its rock-bottom prices, offered some items at half the cost of what I had just paid. And I wasn't comparing the conventional prices...the farmer's market was double the cost of organic produce on the shelves.

The allure of the farmer's market has always been rooted in its promise of local goodness, freshness, and the satisfaction of supporting local economies. I've championed these principles and held onto the idea that paying a bit more is a fair trade for quality and community support. Yet today, I couldn't ignore the reality that the price gap has grown wider than ever before.

The dichotomy between the farmer's market and the chain store really struck me.

While the market symbolizes community, health, and sustainability, the chain store offers a different kind of value—one of convenience, reliability, and often, exclusivity for certain items.

Markets do hold a unique charm, but it is increasingly evident that the financial cost is steeper than should be ignored.

Inflation has a way of eroding our purchasing power, making each dollar stretch a little less. Wellness is essential, supporting small business is important, but financial well-being matters too.

  • Do I just keep spending double?

  • Is that really sustainable?

  • Did I just get some free time back on Sunday mornings?

It's not an easy decision to make, and it's certainly not a definitive stance. I'm at a crossroads.

As I contemplate these factors, one thing remains certain: the landscape of commerce is evolving, and the choices we make carry a weight that goes beyond the products we bring home.

In the end, it's about finding equilibrium — a way to support the ideals that matter to me while navigating the practicalities of daily life.

Whether that leads me back to the farmer's market or sticking to the store, today was a reflection on the complex interplay between values, costs, and the rapidly-changing world around us.

With thoughts in flux and the quest for balance in motion...

Deo volente.

Farmer's MarketSmall BusinessShoppingCommerceInflation
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Ben McGary

Investor | Entrepreneur | Integrator | Writer

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