Dear Reader:

If you're knee-deep in the world of sales like I am, you're always on the lookout for that one book that can truly shift your perspective and up your game. Well, I believe I've found it, and it's called "The New Model of Selling" by Jerry Acuff and Jeremy Miner.

Let me tell you, I've read my fair share of sales books, but this one? It's in a league of its own.

So, here's the lowdown:

"The New Model of Selling" isn't your run-of-the-mill sales book. It's a game-changer, a breath of fresh air in the world of sales literature. Acuff and Miner dive headfirst into the ever-evolving world of sales and bring forth an approach that's tailor-made for the modern buyer's journey.

Let's talk takeaways because this book is chock-full of them:

1. Buyer-Centric Philosophy

Remember those old-school sales tactics where it felt like you were pushing people into making decisions? Well, toss those out the window. The new model is all about putting the buyer at the heart of your sales strategy. It's about building trust, forming lasting relationships, and making your customers the real heroes of the story.

2. Relationship Building

If you've ever wondered how to build genuine connections with your prospects, this book has the answers. It's like a masterclass in building rapport (no, not about the weather), and these techniques are absolute gold in today's sales landscape.

3. Mindset Shift

Get ready to do a complete 180 on your sales mindset. Acuff and Miner challenge the old-school transactional approach and encourage you to focus on delivering real value. It's a shift that's absolutely crucial to succeed in the new era of selling.

4. Mastering the Art of Powerful Questions

When it comes to advanced sales techniques, the real game-changer is asking the right questions. These questions not only give you control of the conversation but also empower your prospects to convince themselves that your solution is the perfect fit for them. Discover the art of crafting questions that lead to impactful sales conversations and bring you closer to sealing the deal.

5. Real-World Examples

One of the things I love about this book is how it backs up its insights with real-world examples and success stories. It's like having a mentor right there with you, guiding you through the nitty-gritty of sales.

In today's world, buyers are more informed and discerning than ever. Adapting to this new model is not just a good idea; it's essential for sales success. It's a better system than pushing product, having 100 closes ready, and even needs-based selling. Acuff and Miner offer a clear roadmap.

Whether you're a seasoned sales professional or just starting your career, "The New Model of Selling" is a must-read, in my opinion. It's a treasure trove of invaluable insights that could revolutionize the way you approach sales and lead to some remarkable results.

So, if you're ready to take your sales game to the next level, do yourself a favor and grab a copy of "The New Model of Selling" today.

Your future self will thank you,

Deo volente.

P.S. Ready to dive in? You can find "The New Model of Selling" on Amazon, and I promise you, it's the sales journey you've been waiting for. https://www.amazon.com/New-Model-Selling-Unsellable-Generation/dp/1636980112/