Dear Reader:

Do certain days influence our motivation?

Does the first day of a new month give you motivation for a fresh start?

Between birthdays, anniversaries, new year, holidays, and all the dates we anticipate and look forward to every year...

We look for reasons to take a break from our work, pause from the noise of the busy world, spend time with loved ones. 

We start new routines. Try new things...

These are referred to as temporal landmarks. They're the distinct moments that stand out from the ordinary days of our lives.

Can we use those temporal landmarks to our advantage in business, particularly in sales and marketing?

Opportunities in Business

Holidays

Holidays create an easy opportunity for marketing. Offering special promotions or discounts during festive seasons can attract more customers and drive sales.

Promote with the idea of change in mind. (The change starts after the holiday.)

New Year's Day

New Year's Day marks the beginning of the Gregorian calendar year and is often associated with resolutions, fresh starts, and goal-setting. This is the time for reflection—to reflect on past accomplishments and set new objectives. This can lead to improved decision-making, strategic planning, and overall business growth.

New Year, New Me. Timeless.

Graduation Day

Graduation Day is significant because it represents the culmination of years of hard work, learning, and personal growth. Graduation Day often serves as a moment of celebration and reflection for individuals, as well as for their family and friends who have supported them along the way.

Graduations are often remembered as key turning points in a person's life, shaping their identity and trajectory for years to come.

The tassel is worth the hassle.

Historical Events

Historical landmark dates provide opportunities for businesses to engage with customers on a deeper level by sharing relevant stories, content, or educational resources related to the event.

This can foster a sense of community and connection with your brand.

Understand history and you’ll better predict the future. Explain history, and you’ll sell the future.

Birthdays

Personal birthdays are significant landmarks that act as catalysts for people to set new goals or resolutions. This heightened motivation can translate into increased productivity and focus within the business.

According to Dale Carnegie, "A person's name is, to that person, the sweetest, most important sound in any language."

The second? Someone going out of their way to tell us happy birthday. 

Leveraging Landmark Dates

By understanding the significance of temporal landmarks and effectively incorporating them into your business strategies, you can drive success and growth.

Leveraging landmark dates can be a strategic way for your business to connect with your customers, strengthen your brand, drive sales, and contribute to societal conversations and movements.

What temporal opportunities are near your calendar today?

To a better understanding of the days that drive us...

Deo volente.